Strategic Meetings Management for Smarter Business Operations
Strategic Meetings
Management (SMM)
A Comprehensive Approach to Strategic Meetings Management
Strategic Meetings Management (SMM) is a structured, organization-wide approach to managing corporate meetings and events. It brings together planning, sourcing, governance, technology, data and delivery to improve visibility, control costs, reduce risk and support measurable business objectives.
JTB combines global capabilities with local market expertise to design and support SMM programs aligned with each organization’s operational needs and strategic priorities.
Common Signs Your Organization May Benefit from SMM
- Meeting processes differ across departments or regions.
- Meeting spend and supplier activity are difficult to track.
- Policies and approval processes are not consistently applied.
- Meeting data is managed across multiple systems or teams.
- Business outcomes and ROI are not measured systematically.
Common Components of an SMM Program
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01
Governance and policy
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02
Strategic sourcing and supplier management
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03
Planning and operational delivery
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04
Technology and attendee management
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05
Risk and compliance
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06
Data, reporting and measurement
Business Outcomes of Strategic Meetings Management
By addressing current M&E challenges and using program data, organizations can work toward streamlined event management, time savings, centralized expense management, effect verification, and stronger ROI.
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- Cost and supplier value
- Cost Reduction
- Stable Sourcing
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- Governance and risk
- Risk Mitigation
- Rigorous Compliance
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- Data and visibility
- Visualization of Cost and Activities
- Data Analytics
- Technology Combination
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- Experience and performance
- Improved Service Quality
- Increased ROI / ROO
Why Choose JTB for Strategic Meetings Management?
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The system with global locations.
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Track record of SMM handling in Japan and India.
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Partnership with Cvent (used by a majority of SMM target customers)
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Logistics and operational capabilities (hotel, transportation, F&B, etc. procurement / on-site mediation)
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Offering "JTB Connect," a specialized M&E management system for SMM
A Typical Approach to SMM Implementation
The appropriate sequence varies by organization. A phased approach may include the following steps.
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01
Assess the current environment
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02
Define program scope and priorities
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03
Align processes, suppliers and technology
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04
Introduce the program in phases
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05
Review results and improve
Related Resources for Strategic Meetings Management
Explore practical guidance, technology considerations and a JTB case study related to Strategic Meetings Management.
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White Papers
Creating an Effective Strategic Meetings Management Program
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White Papers
Ready to jump into the next generation of SMM with CVENT?
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Case Studies
JTB Asia Pacific Provides High-Quality Services at International Symposium for the Medical and Pharmaceutical Industries
Frequently Asked Questions
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What is included in a Strategic Meetings Management program?
An SMM program can include governance and policy, strategic sourcing, planning and delivery, technology, attendee management, risk and compliance, and data and measurement. The exact scope depends on the organization.
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Which organizations benefit from SMM?
SMM may be relevant where meeting activity spans departments, regions, suppliers, or systems and where greater consistency, visibility, or measurement is needed.
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Can an SMM program be introduced in phases?
Yes. An organization may begin with selected priorities or business areas and expand over time. The appropriate sequence depends on its current environment and goals.
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How should SMM success be measured?
Measures can include cost and supplier value, policy adoption, risk and compliance indicators, data visibility, service quality, and ROI or ROO. The useful measures depend on the program objectives.
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How can JTB support an SMM program?
JTB supports SMM programs through its global network, Cvent partnership, logistics and operational capabilities, JTB Connect, and proven SMM track record across Japan and India.
Discuss Your Strategic Meetings Management Program
Tell us about your current meetings environment, challenges and priorities. JTB can help you explore an SMM approach designed to improve visibility, control costs, strengthen governance and create measurable business value.