Under this partnership, JTB is the official partner for MLB hospitality packages, offering WORLD TOUR hospitality packages, including 2024 the Seoul and London Series, and 2025 Tokyo Series, to fans worldwide outside the United States. These travel packages include game tickets, special MLB viewing experiences, and more.
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JTB and MLB Launch Global Partnership for Premium Baseball Travel Packages
2025.02.28
- # Insights
- # Event Solution
- # North/South Americas
- # Europe
- # Asia
- # Hawaii
- # Korea
- # China
- # Oceania
- # Micronesia
Last year, JTB announced our new global partnership with Major League Baseball (MLB), the world’s top professional baseball league, to offer MLB travel packages and sports hospitality experiences to international fans. MLB, recognized as the first established professional sports league, founded in 1876, and features 30 teams across the American League (AL) and National League (NL), and hosts MLB international games like the Seoul, Tokyo, and London Series. It remains the premier league for baseball globally. MLB has a significant cultural impact and is integral to the sports landscape in the United States and beyond, with a growing global fanbase actively seeking baseball travel tours, MLB World Tour tickets, and premium sports travel options.
As part of our partnership with MLB, we’re combining our travel and event services with spectator sports to create exciting, tailored sports travel experiences for fans of both travel and baseball. JTB’s expertise in sports tourism, travel, and event management, combined with MLB’s global sports presence, aims to deliver unforgettable experiences for fans worldwide. Together, we look forward to creating exclusive MLB hospitality packages that allow fans to enjoy both the thrill of the game and the adventure of international travel.
Inside the JTB–MLB Partnership: Travel Packages for Global Fans
In addition, JTB will provide travel information related to MLB games and events, and hospitality packages for fans from Asia that include tickets to MLB regular season games in combination with travel products and other offerings for travel to the U.S. in welcoming guests from outside the United States, JTB USA will strive to exceed the expectations of such fans by drawing on its knowledge and experience in handling the travel of spectators for baseball and many other sports. Fans can look forward to exclusive opportunities, such as premium seating, meet-and-greet events, and personalized tours, all designed to enhance their connection to the sport while exploring exciting travel destinations.
*Hospitality packages combine tickets to games with food and beverages, experiences, and other such hospitality services. In Europe and the United States, hospitality packages are often used by companies to invite and entertain important business partners and employees.
Official Statements from JTB and MLB on Global Sports Tourism
JTB CEO Eijiro Yamakita on Sports Travel & Global Hospitality
Last year we experienced a dramatic rise in demand for travel and events around the world as we finally moved beyond most challenges caused by the pandemic, and now we clearly see that the market need for real and exciting experiences is very strong. In this situation, we are deeply impressed by MLB’s commitment to bringing the wonderful experience of baseball games to people around the world, as it resonates with our brand slogan: ‘Perfect moments, always.’ We are ready to create opportunities for people to enjoy baseball with our solid global network, knowledge, and hospitality.
MLB’s Noah Garden Discusses International Growth & Fan Experiences
With MLB’s growing international popularity over the last decade, we have continually focused on developing and growing the game abroad. As we embark on an increasingly ambitious schedule of global events, we need key business partners who can match our ambitions and work closely with us to keep growing fandom around the globe. We believe JTB can provide that vital support and we look forward to working closely together on the WORLD TOUR.
By integrating travel with sports events, JTB will create unique packages that bring fans closer to their favorite games while offering enriching cultural and leisure activities. These tailor-made experiences will allow sports enthusiasts to not only enjoy thrilling live events but also immerse themselves in the local culture, explore famous landmarks, and participate in exclusive activities, making each trip a complete and unforgettable journey.
This partnership will deliver not only new baseball experiences but also allow baseball fans the opportunity to enjoy local attractions. And JTB will welcome MLB fans from overseas and strive to make it a great trip.
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