A Quick Guide: How SMM Adds Value Across MICE

Strategic Meetings Management (SMM) ensures that every Meeting, Incentive, Conference and Exhibition (MICE) delivers measurable business outcomes. This guide highlights the key goals, risks and metrics for each pillar – so organisations can quickly compare where value is created.

By applying the same structured lens across all four pillars, SMM makes it possible to compare outcomes, improve efficiency and justify spend event-to-event. The result: MICE activities that scale impact rather than scatter resources.

For a deeper dive into how SMM transforms each MICE pillar, read Turning MICE into Measurable Business Value with SMM .