Objective
Azbil Taiwan Co., Ltd. was looking for a memorable way to further strengthen its relationships with important business partners in Taiwan, seeking an opportunity for engagement that went beyond a conventional business dinner.
Baseball is highly popular in Taiwan, and interest in the WBC is particularly strong. With this in mind, the company approached JTB Taiwan about creating an opportunity to share a special experience with its guests by attending one of the tournament’s most highly anticipated games.
JTB Corp. has been planning, developing, operating, and offering hospitality packages that make use of major sporting events to create distinctive experiences for corporate clients and other customers. For this project, JTB Taiwan served as the sales contact for the client in Taiwan and proposed a WBC hospitality product planned and operated by JTB Corp. as an option well suited to the client’s objectives.
News release regarding the exclusive sale of Premium Hospitality & Travel Packages for the 2026 World Baseball Classic™:
https://www.jtbcorp.jp/en/newsroom/2025/10/21_jtb_world_baseball_classic.html
Challenges
The client placed particular importance on both the quality of the experience offered to its key business partners and the reliability of operations on the day of the event. In addition to ensuring that guests were treated with the appropriate level of care, careful attention also had to be paid to the on-site arrangements so that they could enjoy the WBC game at Tokyo Dome with peace of mind.
This meant that simply securing game tickets would not be enough. Comprehensive support was needed, from providing a premium viewing environment with food and beverages to assisting guests on site.
The Japan vs. Chinese Taipei matchup was also expected to attract exceptionally high demand, making it essential to secure hospitality arrangements for the full group. With heavy congestion anticipated around the venue during such a major event, advance coordination was equally important to ensure that meeting arrangements, ticket handover, and entry into the stadium could all proceed smoothly.
Key Points for Solving the Challenges
・Providing a hospitality experience appropriate for entertaining important business partners
・Securing access to the highly sought-after Japan vs. Chinese Taipei WBC game for the full group
・Establishing a smooth on-site guidance and support system at Tokyo Dome
Solutions
Creating a Premium Viewing Experience Unique to JTB
After confirming the package details and terms with JTB Corp., the team selected a WBC hospitality package suited to this important client-hosting occasion.
The package offered features including a dedicated entrance for package guests, luxury seating with food and beverages, and exclusive merchandise. By making full use of these benefits, JTB created an experience that went beyond simply watching the game and provided an appropriate setting for hosting valued business partners.
Seat allocation was carefully coordinated while taking into account arrangements for other customers. Wherever possible, guests from the same client group were seated within the same section. The atmosphere among different national fan groups was also considered, with spectators from the same country placed in nearby sections where appropriate.
Through these arrangements, guests were able to share the kind of excitement that only live sport can create: an unrepeatable moment experienced together in real time. JTB helped make the occasion a once-in-a-lifetime experience.
Securing Hospitality Arrangements for All 13 Guests
To ensure that the client could secure places for all 13 participants at the highly popular Japan vs. Chinese Taipei game, JTB Taiwan coordinated closely with JTB Corp. and provided the client with a decision deadline based on the current sales situation.
The application and payment schedule was also clearly communicated, allowing the necessary procedures to proceed efficiently and ensuring that hospitality packages were secured for all 13 guests.
Providing Advance Information and On-Site Support for a Smooth Event Experience
Because the package represented a significant investment and was generally non-refundable once booked, and because the client placed importance on strengthening relationships with invited business partners through the occasion, the on-site arrangements leading up to entry were also particularly important.
As physical tickets were required, the on-site procedures were planned in advance with the expected congestion around Tokyo Dome during the tournament in mind. Arrangements were carefully organized for meeting the group, handing over tickets, and entering the venue.
On the day of the game, JTB staff met the participants on site, ensured that the tickets were handed over securely, and assisted the group so that they could enter the venue smoothly and begin enjoying the event.
Conclusion
The client gave the event high praise, describing it as “one of the most memorable events in recent years.”
Sharing the experience of watching a highly anticipated game while enjoying food and beverages created a relaxed environment for natural conversation and interaction between the client and its invited business partners. This helped deepen their relationships, while the trust built through the experience could also provide a foundation for smoother dialogue and future business opportunities.
The value of sports hospitality lies in combining live sporting events with dining and a premium environment to create opportunities for shared excitement and interaction that can be difficult to achieve through a conventional business dinner alone. Experiences of this kind can bring participants closer together and can be used in a wide range of corporate settings, including client entertainment, hospitality for important customers, and networking.
For this project, JTB Corp. was responsible for developing and operating the hospitality product, while JTB Taiwan handled the client proposal, package explanation, application procedures, and guidance through to entry on the day of the event.
This kind of collaboration across the JTB Group is one of JTB’s strengths, enabling the company to support the use of sporting events not only within Japan but also across national and regional borders.
For companies looking to turn the excitement of sport into an opportunity to deepen relationships with important customers or create new business connections, the JTB Group can propose hospitality experiences tailored to their specific objectives.
